The Automotive Training Academy by Assurant

Dealership Training that Transforms Team Performance

Assurant and American Financial & Automotive Services are now ONE great training partner, offering comprehensive dealership training for every department.

You’ll get more training solutions, more ways to deliver them, and more ways to profit in every area of your dealership. Our team of tenured trainers bring decades of experience and knowledge that drive performance and PVR, so you can reach your goals. And, to make sure you have the flexibility to schedule training around your team's needs, we offer courses in the dealership, at in-person workshops and online. Train all your teams with a single process. And get results you can count on.

The Automotive Training Academy Course Overview

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F&I Training

Get immediate-impact training that drives PVR and penetration rates, and increases CSI scores

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Sales Training

Develop a high-performance sales team with our proven 5-step process for personalized customer experiences online and offline

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Development & Compliance

Foster career growth, employee retention and improved performance with consistent, well-rounded training for your team

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Service Training

Increase customer retention with training around customized service programs that improve current and future profits

Next-Gen Online Training for Flexible Learning

Time is precious, and every minute a top producer is away from the dealership could be costly. To accommodate your needs and provide your team with vital knowledge and expertise needed to succeed, we offer interactive online training that helps build F&I, sales, service and leadership skills across your team. Just like our in-person training, online training through the Automotive Training Academy ensures that every employee, from entry-level to the most experienced professionals, will gain skills needed to make an immediate impact on your profits.

ATA On-Demand

Subscribe to our next-gen learning platform to access self-guided dealership training and live coaching through video and online roleplay scenarios that build effective real-life  skills.

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Dealership Training is a Long-Term Plan, Not a One-Time Event

The Automotive Training Academy takes a hands-on training approach that allows attendees to learn while they practice new and innovative techniques. Interactive teaching methods such as group discussions, simulated role-play experiences, and performance evaluations are used in correlation with the latest dealership training curriculum to enhance the attendee’s understanding and proficiency with the course material. And training doesn’t stop once the course ends. Our virtual learning platform provides continuous education opportunities that automotive professionals can use to sharpen their skills at any time. 

With the Automotive Training Academy, your dealership will have the knowledge and tools needed to stay competitive in the ever-changing automotive market.


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