Virtual Learning Platform

Subscribe to our next-gen learning platform to access self-guided dealership training and live coaching through video and online roleplay scenarios that build effective real-life sales skills.

A comprehensive, online dealership training platform

Properly trained dealership personnel can generate wider profit margins, reduce risk and deliver a customer experience that’s transparent and compliant. And comprehensive, effective training for your entire team is easier to come by than you think. With ATA On-Demand, you can stream self-guided dealership training videos directly into your dealership.
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Integrate virtual learning at your dealership

Through a leading-edge micro-learning platform, Assurant delivers highly engaging fundamental skills development designed to complement our renowned instructor-led training.

ATA On-Demand benefits:

  • Learning that fits conveniently into your schedule and location
  • Access to over 175 on-demand classes, including F&I Professionals training, sales training, sales manager training, service training, and a comprehensive suite of soft skill development courses
  • Opportunities to practice new skill sets and selling techniques in a risk-free environment with video-based F&I role play
  • An effective way to identify areas for F&I improvement with 4 annual written/video feedback sessions and quarterly live webinars hosted by a certified F&I instructor


Video-Based Role Play

Video-based role play has always been at the core of our training philosophy. Our platform seamlessly integrates video capture and upload functionality to enable training role play for your team.

Individualized Instructor Feedback

F&I trainees receive individualized feedback and scoring using the same performance evaluation form or PEF methodology deployed in our instructor-led live classroom programs.

Make quality training accessible anywhere

ATA On-Demand allows your team to continue developing new skill sets from the comfort of their own desks. Our team of experienced instructional designers use comprehensive, online training methodologies that provide a high-quality e-learning experience for your team.

By combing our award-winning, instructor-led dealership training programs with the convenience of self-guided interactive virtual learning, your team will stay ahead of the competition, improve the customer experience and increase profitability and performance. Take your dealership training to the next level with the ATA On-Demand.  

The Automotive Training Academy Courses

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