The Automotive Training Academy

Immediate impact training that helps drive performance in an ever-changing automotive market.

Dealership Training is a Long-Term Plan, Not a One-Time Event

The Automotive Training Academy takes a hands-on training approach that allows attendees to learn while they practice new and innovative techniques. Interactive teaching methods such as group discussions, simulated role-play experiences, and performance evaluations are used in correlation with the latest dealership training curriculum to enhance the attendee’s understanding and proficiency with the course material. And training doesn’t stop once the course ends. Our virtual learning platform provides continuous education opportunities that automotive professionals can use to sharpen their skills at any time. 

With the Automotive Training Academy, your dealership will have the knowledge and tools needed to stay competitive in the ever-changing automotive market.

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The Key to Key

Courses Offered to Dealerships

F&I Training

Get immediate-impact training that drives PVR and penetration rates, and increases CSI scores via our Finance & Insurance courses

Sales Training

Develop a high-performance sales team with our proven 5-step process for personalized customer experiences online and offline

Development & Compliance

Foster career growth, employee retention and improved performance with consistent, well-rounded training for your team

Service Training

Increase customer retention with training around customized service programs that improve current and future profits for your team

Award-winning training that grows your business

The only constant today is change. Meeting the expectations of today’s customer while staying competitive isn’t easy. Dealers need modern, effective training that’s more than a one-size-fits-all approach. With the help of the Automotive Training Academy by Assurant, you can boost team performance across your dealership and increase PVR, penetration rates, and CSI scores.

  • A wider range of training options, delivery methods, and profit-boosting strategies for every area
  • Constantly evolving curriculum to meet the needs of a shifting customer
  • Seasoned trainers bring together more than 300 years of retail automotive expertise and knowledge
  • Flexible, award-winning training online, at workshops, or at your dealership
2023 DCA Gold logo
With 10 years of excellence in dealership training and 41 awards earned, Assurant is proud to receive 2023 Dealers’ Choice Awards in Sales Training and Special Finance Training.

Meet our trainers

Highlight: Virtual Learning Platform

Next-Gen Online Training for Flexible Learning

Experience the next generation of online training and development. This interactive learning platform offers access to 150 self-guided, industry-leading training courses designed for all areas of the dealership. 

To accommodate your needs and provide your team with vital knowledge and expertise needed to succeed, we offer interactive online training that helps build F&I, sales, service and leadership skills across your team.

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Latest Thought Leadership From Our Automotive Team

a person standing next to a large machine

Is it Time to Take a Fresh Look at Your Equipment Protection Offerings?

In the world of equipment sales, the value of offering protection products is widely known in the industry. And in today’s competitive market, no stone should be left unturned when looking for ways to improve your business.

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3D graphic of ebook cover showing animated graphic of car dealership

2024 Assurant Inflation and F&I Profitability Report

The Assurant team is working to keep dealers updated on these and other important trends that affect profitability.

Get the ebook
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What to Look for at NADA 2024

The NADA conference is right around the corner, and Jeff Strickland, SVP, Assurant Dealer Services is looking forward to what we’ll see there. Here's his thoughts on what the buzz will be about on the show floor.

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Happy Women Driving Convertible with Vehicle Protection Services

Ready to learn more about our training options?