Mobile and the Connected World
Is Hyper-Personalization the Future of Customer Experience?
How can tailoring unique customer journeys improve mobile customer experience, leading to higher engagement, stronger brand loyalty, and increased revenue?
Understanding how advancements in technology affect consumer sentiment and drive purchase decisions
When it comes to technology, consumers today are torn between excitement and hesitation. To better understand this push and pull, Assurant developed the Tech Sentiment Index (TSI), a measure of how people feel about technology overall. This year’s TSI comes in at 58.7. While this leans slightly positive, it’s clear there’s a balance of emotions in play. For businesses, this signals an opportunity to address both the hope and the skepticism that define today’s tech landscape.
Cost Sensitivity
44% express frustration about the high cost of tech
AI Trust Divide
31% find AI trustworthy
57% are concerned that AI will lead to significant job losses
Mental Health
24% want to spend less time on their devices
19% doubt they will be able to cut back on screentime
Device Protection
48% are more likely to purchase tech if a protection plan is included
The Tech Sentiment Index is designed to offer a snapshot of how people feel about living in today’s connected world by blending emotional reactions, perceived impacts, and awareness around emerging trends. At 58.7, the TSI reveals a complex array of emotions tied to consumer perception of technology.
Positive Reactions: Consumers often feel curiosity (60%) and excitement (52%), especially when it comes to innovations that improve their quality of life.
Negative Reactions: Skepticism (38%) and anxiety (34%) remain strong, with particular concern around privacy, data security, and the complexity of new tech.
Full Connected Consumer Trend Report coming soon.
The modern tech landscape may be complex, but it’s also full of possibilities. As the way consumers experience and interact with technology continues to shift, explore these additional insights to help you strategically adapt and position your business for success in a world defined by innovation.
Mobile and the Connected World
Is Hyper-Personalization the Future of Customer Experience?
How can tailoring unique customer journeys improve mobile customer experience, leading to higher engagement, stronger brand loyalty, and increased revenue?
Mobile and the Connected World
Q4 and 2024 Mobile Trade-In and Upgrade Industry Trends Report
The Q4 Mobile Device Trade-In and Upgrade Industry Trends Report shows a 7% increase in trade-in returns, totaling $1.7 billion. The 2024 report highlights a 5% rise in payouts, reaching $4.5 billion.
Mobile and the Connected World
5 Essential Trends Shaping the Future of Device Protection and Lifecycle Management Programs
From AI breakthroughs to sustainability initiatives, CES showcased trends that will reshape consumer engagement, device protection, and lifecycle management.
Technology is evolving at lightning speed, changing how we live, work, and interact with the world every day. From artificial intelligence and 5G networks to the groundbreaking possibilities of quantum computing, this next generation of innovation is set to redefine consumer experiences. Staying aligned with consumer priorities can secure your spot as a trusted leader in this dynamic space.
Ready to drive more revenue and increase loyalty with a customer-centric approach?