Hope and Skepticism in a Tech-Driven World
When it comes to technology, consumers today are torn between excitement and hesitation. To better understand this push and pull, Assurant developed the Tech Sentiment Index (TSI), a measure of how people feel about technology overall. This year’s TSI comes in at 58.7. While this leans slightly positive, it’s clear there’s a balance of emotions in play. For businesses, this signals an opportunity to address both the hope and the skepticism that define today’s tech landscape.
What the data says
A closer look at the TSI score
The Tech Sentiment Index is designed to offer a snapshot of how people feel about living in today’s connected world by blending emotional reactions, perceived impacts, and awareness around emerging trends.
At 58.7, the TSI reveals a complex array of emotions tied to consumer perception of technology.
The Four Tech Personas
Tech Enthusiasts (13%) are early adopters excited by the latest innovations. They actively seek out new gadgets and are willing to invest in premium products to remain at the forefront of technology. Emphasize innovation, exclusivity, and early access. Highlight how your product pushes boundaries and delivers unique value.
Staying Ahead of the Curve
Technology is evolving at lightning speed, changing how we live, work, and interact with the world every day. From artificial intelligence and 5G networks to the groundbreaking possibilities of quantum computing, this next generation of innovation is set to redefine consumer experiences. Staying aligned with consumer priorities can secure your spot as a trusted leader in this dynamic space.