The Automotive Training Academy

Tools and knowledge your dealership needs to stay competitive in the ever-changing automotive market.

Dealership Training that Transforms Team Performance

With the Automotive Training Academy, you have access to a wider range of training options, delivery methods, and profit-boosting strategies for every department of your dealership. To help you achieve your objectives, our team of seasoned trainers bring together more than 300 years of retail automotive expertise and knowledge. Additionally, we are flexible, so you can adapt the training plan to the demands of your team. We provide training online, at workshops, and at your dealership. Train all your teams with a single process. And get results you can count on.

The Automotive Training Academy Course Overview

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F&I Training

Get immediate-impact training that drives PVR and penetration rates, and increases CSI scores via our F&I courses

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Sales Training

Develop a high-performance sales team with our proven 5-step process for personalized customer experiences online and offline

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Development & Compliance

Foster career growth, employee retention and improved performance with consistent, well-rounded training for your team


Service Training

Increase customer retention with training around customized service programs that improve current and future profits

Next-Gen Online Training for Flexible Learning

Time is precious, and every minute a top producer is away from the dealership could be costly. To accommodate your needs and provide your team with vital knowledge and expertise needed to succeed, we offer interactive online training that helps build F&I, sales, service and leadership skills across your team. Just like our in-person training, online training through the Automotive Training Academy ensures that every employee, from entry-level to the most experienced professionals, will gain skills needed to make an immediate impact on your profits.

ATA On-Demand

Experience the next generation of online training and development. This interactive learning platform offers access to 150 self-guided, industry-leading training courses designed for all areas of the dealership. 

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Dealership Training is a Long-Term Plan, Not a One-Time Event

The Automotive Training Academy takes a hands-on training approach that allows attendees to learn while they practice new and innovative techniques. Interactive teaching methods such as group discussions, simulated role-play experiences, and performance evaluations are used in correlation with the latest dealership training curriculum to enhance the attendee’s understanding and proficiency with the course material. And training doesn’t stop once the course ends. Our virtual learning platform provides continuous education opportunities that automotive professionals can use to sharpen their skills at any time. 

With the Automotive Training Academy, your dealership will have the knowledge and tools needed to stay competitive in the ever-changing automotive market.

Latest Training Insights From Our Team

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F&I Training Case Study: Jim Shorkey Auto Group

When it comes to F&I training, Assurant strives to strengthen the leadership and management skills of FSMs. See how the right F&I training helped improve PVR in Jim Shorkey Auto Group's finance department.

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Hiring in the Auto Industry: It’s a Puddle, Not a Pool

Assurant strives to hire the right candidate for positions and guide them with the tools needed for them to be successful. Assurant is devoted to making the workplace exceed the expectations of new hires.

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How Dealers Are Combating Current Labor Market Conditions

Read about how to create a supportive environment in a volatile automotive labor market.

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Ready to learn more about our training options?