Assurant Dealer Services

Transform dealership and F&I performance

Optimize performance across your dealership

Maximize profit in any market

Transform your digital capabilities

Automotive retail is changing fast. Shifting markets, evolving technologies and an increase in online customer research are all top of mind. And with ever-rising margin pressure, dealerships are always exploring new ways to improve profitability. That’s why you need a different kind of partner. One with a diverse range of disciplines, insights and resources capable of meeting any challenge. Assurant Dealer Services is that partner. We provide transformational support designed to help your business thrive in any economy.

Dealers are Real Relationship Experts

A Different World Demands a Different Kind of Partner

See What a Transformational Partner Can Do

Our dealership training, F&I products and revenue solutions help you maximize profit today while building for the future. We keep you ahead of the technology curve with a range of digital tools that drive performance and delight your customers. We uncover unique insights through data analytics and machine learning to achieve market-changing innovation. And we support dealers with transparent reporting, clear metrics and training that ensures compliance and efficiency. We are the total automotive performance partner for today’s complex and constantly evolving industry.

APEX by Assurant: Explore our Developer Portal

Take customer relationships and dealership revenue to new heights.

Use our APIs, widgets or microsites to quickly and easily embed our capabilities into your dealership offerings. APEX by Assurant is the only platform that offers seamlessly integrated solutions for your dealership across the entire customer lifecycle. The result? Opportunities to grow relationships and revenue.


What Dealerships Say About Assurant

The people really make a difference for us. We are on the left side of the page in the 20 Group Composite because of our relationship with Assurant Resource Automotive.”

- Mark Normandin, Normandin Chrysler Dodge Jeep Ram

"The Automotive Training Academy taught me to provide a customer experience that is more than just presenting products and services ... so I can continue to improve my process, my PVR and overall performance."

- Jessica M., Jim Shorkey Auto Group

Information and Addendum for Gramm-Leach-Bliley Act (GLBA) Safeguards Rule

Our Products & Offerings

Latest Automotive Insights from Assurant

a podcast microphone connected to a desk

The Effects of Industry Changes on Dealership Profitability

Where is dealer profitability headed in 2023? EVP, President of Global Automotive, Martin Jenns and and auto industry expert, Steve Greenfield discuss how the EV market will affect dealers, and the future of auto connectivity in a recent video podcast.

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Evolve: The Dealership Transition to Electrification

Electric vehicle (EV) sales are expected to reach 17% by 2025 — and 30% by 20301. It takes focus, investment, and expertise to become a great EV dealership. Dealers can position themselves for success in the EV age in three important ways.

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Two men in a auto dealership shaking hands

Three Trends Reshaping the Auto Dealer Success Story

These are the three trends reshaping the auto industry; are soaring vehicle ownership costs, rising digital expectations, and increasing adoption of electric vehicles.

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