Assurant Dealer Services

Transform dealership and F&I performance

Optimize performance across your dealership

Maximize profit in any market

Transform your digital capabilities

Automotive retail is changing fast. Shifting markets, evolving technologies and an increase in online customer research are all top of mind. And with ever-rising margin pressure, dealerships are always exploring new ways to improve profitability. That’s why you need a different kind of partner. One with a diverse range of disciplines, insights and resources capable of meeting any challenge. Assurant Dealer Services is that partner. We provide transformational support designed to help your business thrive in any economy.  


The Evolution of Assurant Dealer Services

A Different World Demands a Different Kind of Partner

Our dealership training, F&I products and revenue solutions help you maximize profit today while building for the future. We keep you ahead of the technology curve with a range of digital tools that drive performance and delight your customers. We uncover unique insights through data analytics and machine learning to achieve market-changing innovation. And we support dealers with transparent reporting, clear metrics and training that ensures compliance and efficiency. We are the total automotive performance partner for today’s complex and constantly evolving industry.

See What a Transformational Partner Can Do.

What Dealerships Say About Assurant

The people really make a difference for us. We are on the left side of the page in the 20 Group Composite because of our relationship with Assurant Resource Automotive.”

- Mark Normandin, Normandin Chrysler Dodge Jeep Ram

"The Automotive Training Academy taught me to provide a customer experience that is more than just presenting products and services ... so I can continue to improve my process, my PVR and overall performance."

- Jessica M., Jim Shorkey Auto Group

Information and Addendum for Gramm-Leach-Bliley Act (GLBA) Safeguards Rule

F&I Products

Maximize PVR and loyalty.

Turn your customers into fans with innovative F&I products, flexible coverage, U.S.-based customer service and a convenient online claims portal. Plus, our integrated in store and digital strategies, tools and support optimize sales and drive long-term profit.

Reinsurance Participation Programs

Choose from all 5 participation options.

Assurant offers all 5 existing reinsurance options so you can choose the right participation structure as your goals evolve – whether you’re focused on long-term investment strategies, need immediate cash flow or have specific investment preferences.

The Automotive Training Academy

Dealership training for success.

Drive PVR and increase customer loyalty with expert training offered in the dealership, at in-person workshops and online. Our team of tenured automotive trainers bring decades of experience and knowledge that drives performance and profitability, so you can reach your goals. 


Digital Retailing Support

Build F&I interest online.

As you evolve your digital retailing strategy to maximize profitability, our F&I Digital Success Builder, digital retailing training and online marketing materials and templates can help you continually measure and optimize digital performance to drive growth.  

Pocket Geek Auto

Turn transactions into relationships.

Drive customer loyalty and repeat revenue with our custom-made mobile app for dealerships. Pocket Geek Auto gives you the ability to send maintenance reminders, F&I offers and more straight to your customers’ mobile devices.

Dealers are Real Relationship Experts

Auto Industry Research for Dealers

6 Steps to the Omnichannel F&I Deal

Our exclusive research outlines: what buyers need from you during the buying journey, post-sale opportunities, why mobile is key and much more.

F&I's Role in Digital Retailing

Drive PVR and net profitability with nationwide consumer research on the role of F&I in the digital retailing process to enhance your approach.

Solving the Labor Shortage

The volatility in the labor market is hitting dealerships hard with turnover of staff at an estimated 80%. Learn how training can help solve this issue.