If there’s anything spending a few days in Las Vegas will teach you, it’s that no one likes to gamble with uncertainty. It’s a theme that came up time and time again at this year’s Apartmentalize 2025 and it marks an important shift in how Multifamily Housing professionals are measuring success.
Here are a few of the biggest trends we noticed this year from keynote speakers, education sessions, and conversations we were having at the Assurant Renters Solutions booth.
Centralized systems are generating real returns.
The move toward streamlined operations isn’t about chasing trends or simply cutting expenses. It’s about removing the inefficiencies that cost property management companies money. Integrated onboarding platforms and automated support workflows are helping teams do more with less. The result is reduced overhead, improved consistency of service, and happier residents and leasing agents alike.
With solutions like Cover360® and Renters Preferred, boosting renters insurance participation doesn’t have to add complexity or more work for your leasing teams. Benefits like seamless enrollment at lease signing, options to make single payments for premiums and rent, automatic proof of coverage sent digitally to your leasing office, and faster renewals all dramatically reduce workload and expenses.
Instead of scrambling through daily tasks, property managers can finally focus on strategies for staff retention efforts and resident experiences that deliver measurable lifts in both performance and profit.
Solutions created exclusively for property management companies
Increase participation in your renters insurance program and eliminate coverage gaps with Cover360® and Cover360® Plus
Less isn’t more. Value is.
Rent will always be a core income stream, but it shouldn’t be the only one.
We saw more and more professionals leaning into the financial opportunity and stability offered by various solutions for generating non-rent revenue. Sure, products like renters insurance are a great start, but affordable deposit alternatives and state-of-the-art amenities were also hot topics for Apartmentalize in 2025.
It turns out that renters understand the old adage that you get what you pay for. Take move-in costs, for example. Residents know they can cover the monthly rent, but that first-last-deposit total can put that dream property just out of reach. Property management companies that offer deposit alternatives like FlexDeposit® can convert “just looking” to “just signed the lease” without the added time, energy, and operational cost of a now-leasing campaign.
The same goes for quality resident experiences. Our research found that 56% of potential renters indicated the availability of connected smart home amenities could influence their rental choice when looking at comparable community options. But, obviously, those amenities need to work properly. Enter Assurant TechProSM, which gives residents 24/7 premium tech support with just a tap and a swipe.
One-stop solution for your residents’ connected devices and tech
Learn more about ways to elevate your property amenities while reducing your maintenance burden.
Risk management = growth strategy.
In a tightening market, risk reduction is revenue protection. Smart insurance partnerships, digital documentation and simplified compliance solutions help reduce liability, protect NOI, and improve your ability to respond confidently to the market.
It also just happens to be at the heart of the Assurant Renters Solutions experience — and has been for more than 20 years, across all 50 states, and for 3 million residents and counting. Let us show you how we can put all that to work for you. Contact us today!
