The COVID-19 pandemic has had a massive impact on the way consumers interact, especially online. Working, learning and connecting from home became the norm as people around the world sheltered in place. Unsurprisingly, that led to increased consumer adoption of smart products that help us connect to each other. And it turns out that, once they become adopters, consumers have a much more positive outlook on smart technology. That outlook translates to higher intent to upgrade to newer product models and an increased willingness to try new connected products.
Whitepaper: The New Connected World
The pandemic kicked tech adoption into high gear. What comes next?
Download the whitepaper for insight into:
- Changes in consumer sentiment around smart technology
- A breakdown of the changes in each generation's outlook on connected products
- What consumers did more of online during COVID-19
- New connected product purchases around the world
- Why a large group of consumers aren't getting the full value of their smart products
- The growing demand for onboarding, tech and set-up support
More Connected Decade Insights from Assurant
The People are Unanimous: Tech is Improving Life
For the first time in Assurant’s 6 years of conducting this study, the majority of all generations in nearly every country surveyed have a positive view of connected technology. And that translates to higher purchase intent for new products.
Connected Tech Use is at an All-Time High
While the numbers for connected product use are up 50% in the U.S., frustration rose in a similar arc. More than 46% of U.S. consumers say they’ve had challenges with their smart tech — a 35% increase from 2019.
Electric Vehicles are Taking the Global Stage
The electric vehicle (EV) market is gaining a lot of attention lately. Yet, EVs made up only 3% of global car sales last year. It may not seem like much, but that's a 40% increase from the previous year. Here is why the market is poised for growth.