Mobile and the Connected World
How to overcome the top 5 protection plan objections in retail
Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.
For many consumers, their desire for the latest smartphone may be outweighed by the price they would need to pay for it. Trade-in and upgrade programs are an increasingly important part of the economic equation for incentivizing consumers to purchase a new device. Mobile carriers, cable operators, retailers, and OEMs with optimized programs can offer their consumers better value, encourage demand and generate revenue from new devices. Assurant’s point-of-sale software integrates our industry-leading analytics for comprehensive market, pricing, and business insights. Those with the right offers are better positioned to gain brand loyalty and capture new market share.
Mobile and the Connected World
How to overcome the top 5 protection plan objections in retail
Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.
Building or enhancing successful trade-in and upgrade programs require you to evaluate every aspect of your mobile device lifecycle business starting from offer or enrollment to processing, refurbishment, repair and through disposition or end of life.
At Assurant, your program operates with:
Advancing Sustainability: Embracing the Circular Economy in the Mobile Device Industry
Gain actionable insights into reducing electronic waste and carbon emissions through innovative circular economy practices in the mobile device industry.
Q2 2025 Mobile Trade-in and Upgrade Trends Infographic
Q1 2025 Mobile Trade-in and Upgrade Trends Infographic
Q4 and 2024 Mobile Trade-In and Upgrade Industry Trends Report
The Q4 Mobile Device Trade-In and Upgrade Industry Trends Report shows a 7% increase in trade-in returns, totaling $1.7 billion. The 2024 report highlights a 5% rise in payouts, reaching $4.5 billion.
Q3 2024 Mobile Trade-in and Upgrade Trends Infographic
Discover the latest insights from our Q3 Mobile Trade-In and Upgrade Industry Trends Report, highlighting record trade-in values, the rise of 5G devices, and the iPhone 13's dominance in the secondary device market.
Mobile and the Connected World
How to overcome the top 5 protection plan objections in retail
Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.
Mobile and the Connected World
$1.34 Billion Back to Consumers: Trade-In Programs Have Their Strongest Q2 on Record
Assurant’s latest Mobile Trade-In and Upgrade Industry Trends report reveals a mix of familiar patterns and new milestones, painting a picture of a maturing upgrade cycle and strong trade-ins.
Mobile and the Connected World
The Tech Sentiment Index: Understanding consumer tech attitudes
Discover what the Tech Sentiment Index reveals about consumer trust, AI, affordability, and how to build more human-centric tech experiences.