Connected Consumer

The Connected Consumer Trends Report

Understanding how advancements in technology affect consumer sentiment and drive purchase decisions

Hope and Skepticism in a Tech-Driven World

When it comes to technology, consumers today are torn between excitement and hesitation. To better understand this push and pull, Assurant developed the Tech Sentiment Index (TSI), a measure of how people feel about technology overall. This year’s TSI comes in at 58.7. While this leans slightly positive, it’s clear there’s a balance of emotions in play. For businesses, this signals an opportunity to address both the hope and the skepticism that define today’s tech landscape.

A Closer Look at the TSI Score

The Tech Sentiment Index is designed to offer a snapshot of how people feel about living in today’s connected world by blending emotional reactions, perceived impacts, and awareness around emerging trends. 
a blue rectangle with a white circle in the middle
At 58.7, the TSI reveals a complex array of emotions tied to consumer perception of technology.

Positive Reactions: Consumers often feel curiosity (60%) and excitement (52%), especially when it comes to innovations that improve their quality of life.

Negative Reactions: Skepticism (38%) and anxiety (34%) remain strong, with particular concern around privacy, data security, and the complexity of new tech.

Download Connected Consumer Trends Report

The Four Tech Personas

The Connected Consumer Trends Report identifies four distinct tech personas, each with their own motivations, needs, and feelings around developing technology.
diagram

Latest Connected Consumer Insights from Assurant

The modern tech landscape may be complex, but it’s also full of possibilities. As the way consumers experience and interact with technology continues to shift, explore these additional insights to help you strategically adapt and position your business for success in a world defined by innovation.

Article
a screenshot of a computer

Mobile and the Connected World

How to overcome the top 5 protection plan objections in retail

Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.

Read Article
Infographic
shape

Mobile and the Connected World

$1.34 Billion Back to Consumers: Trade-In Programs Have Their Strongest Q2 on Record

Assurant’s latest Mobile Trade-In and Upgrade Industry Trends report reveals a mix of familiar patterns and new milestones, painting a picture of a maturing upgrade cycle and strong trade-ins.

Read Article
Article
A man kneeling in front of a row of washing machines inside a retail environment, talking with a female sales associate who is pointing out a specific feature on the machine.

Mobile and the Connected World

4 strategies to maximize retail protection program revenue

Discover 4 proven strategies to increase attach rates, drive revenue, and build customer loyalty through optimized retail protection programs.

Read Article
graphical user interface, application

Staying Ahead of the Curve

Technology is evolving at lightning speed, changing how we live, work, and interact with the world every day. From artificial intelligence and 5G networks to the groundbreaking possibilities of quantum computing, this next generation of innovation is set to redefine consumer experiences. Staying aligned with consumer priorities can secure your spot as a trusted leader in this dynamic space.

Ready to drive more revenue and increase loyalty with a customer-centric approach?

Let's Talk