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Learn to master EV sales techniques and overcome EV sales objections with award-winning training.

Empower your dealership to attract more EV buyers, inspire confidence, and retain them throughout their ownership experience with training that shows your sales teams how to tap into the EV customer mindset.  

Position your dealership for success with the knowledge and understanding to respond to questions with certainty and provide answers to the kinds of complex questions that are common among EV customers.  

 

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Leverage an optimized EV sales process.

Fully support EV customers from the time they walk into the dealership to the time they’re charging at home. Train your team to confidently answer common questions and objections about EVs, including:

  • Battery life and replacement worries 
  • Lack of knowledge about EVs  
  • Maintenance misconceptions  
  • EV range anxiety  
  • Charging infrastructure concerns  
  • Higher up-front cost perceptions  
Mid aged woman visits the car dealership, looking at the current offers, talking to the salesperson. Thinking of going EV or staying with the internal combustion car.

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Develop a high-performance sales team with our proven 5-step process for personalized customer experiences online and offline

Service Training

Increase customer retention with training focused on customized service programs that help improve current and future profits.

Team Development

Support leadership development, leasing operations, and F&I and sales compliance with Assurant Training Academy.

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