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Leverage consistent, well-rounded training toward the current and future success of your people and your dealership

Establish a real pathway for dealership growth with the essential tools for bringing out the best in your team and fostering their career advancement to optimize performance. By learning to pair their knowledge and experience with proven tactics and strategies, they’ll be better equipped to drive PVR and overall revenue for your business while delivering positive experiences for your customers.

Using an interactive teaching method, we’ll apply group discussions, role-playing training, and performance evaluations to ensure each employee's thorough understanding and competency. These practice sessions simulate real-world experiences and model the skills necessary to increase an employee's grasp of customer-centered selling. And, since our training is designed to have an immediate impact on your sales department, you can look forward to better revenue today and down the road.

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Other courses from the Automotive Training Academy

F&I Training

Get immediate-impact training that drives PVR and penetration rates, and increases CSI scores via our Finance & Insurance courses.

Sales Training

Develop a high-performance sales team with our proven 5-step process for personalized customer experiences online and offline

Service Training

Increase customer retention with training focused on customized service programs that help improve current and future profits.

Useful resources for automotive professionals

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Connect with other students, join our FB community and like & follow our team. 

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View our class schedule and register for upcoming courses.

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Subscribe to our YouTube Channel and view testimonial videos, monthly tips and more.

Award winning training programs

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2025 Dealers’ Choice Award in Special Finance Training

Dealers need training that’s more than a one-size-fits-all approach. With the help of the Automotive Training Academy, you can boost team performance across your dealership and increase PVR, penetration rates, and CSI scores.

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Next-Gen online training through Assurant's virtual training platform

Experience the next generation of online training and development through our interactive learning platform, which offers access to 150 self-guided, industry-leading training courses designed for all areas of the dealership. 

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