The Automotive Training Academy

Immediate impact training that helps drive performance in an ever-changing automotive market.

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Training Courses

I am interested in...

F&I Training

Course overview, registration & schedule

Help drive higher PVR, overall revenue, and CSI scores from one of the auto industry’s most respected training experts.

Sales Training

Course overview and sales blueprint

Develop a high-performance sales team with our proven 5-step process for personalized customer experiences online and offline

Service Training

Dealership service training overview

Optimize your service department with training that’s proven to increase customer retention and dealership revenue

Compliance Training

Course overview and programs

Support leadership development, leasing operations, and F&I and sales compliance with Assurant Training Academy.

Training Courses

I am interested in...

F&I Training

Course overview, registration & schedule

Help drive higher PVR, overall revenue, and CSI scores from one of the auto industry’s most respected training experts.

Sales Training

Course overview and sales blueprint

Develop a high-performance sales team with our proven 5-step process for personalized customer experiences online and offline

Service Training

Dealership service training overview

Optimize your service department with training that’s proven to increase customer retention and dealership revenue

Compliance Training

Course overview and programs

Support leadership development, leasing operations, and F&I and sales compliance with Assurant Training Academy.

Dealership training is a long-term plan, not a one-time event

The Automotive Training Academy takes a hands-on training approach that allows attendees to learn while they practice new and innovative techniques. Interactive teaching methods such as group discussions, simulated role-play experiences, and performance evaluations are used in correlation with the latest dealership training curriculum to enhance the attendee’s understanding and proficiency with the course material. And training doesn’t stop once the course ends. Our virtual learning platform provides continuous education opportunities that automotive professionals can use to sharpen their skills at any time.

With the Automotive Training Academy, your dealership will have the knowledge and tools needed to stay competitive in the ever-changing automotive market.

In-person classroom training
Virtual classes
One-to-one training
Proven instructors

Maximize efficiency and productivity with dealership-specific training.

Unite teams under a single process that reflects your goals and commitments to customer service.

Eliminate inconsistencies across teams and departments and get all your employees pulling in the same direction to reach your objectives. Set clear expectations for success and provide the knowledge and tools to reach and exceed those benchmarks with clear, results-oriented training that’s tailored to what your team members need most.

See how an existing client leverages the Assurant Training Academy in their dealerships. Or, request a training consulation of your own.

ATA tip of the month

The Automotive Training Academy by Assurant provides informational video tips to help you and your team deliver better results in an ethical and compliant manner.

In this video, Ryan Ruff explains the 90/10 rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Award-winning training programs

Busy mature older business man executive standing in office using digital tablet. Middle aged professional businessman corporate manager wearing suit and glasses holding tab working on finance project

2025 Dealers’ Choice Award in Special Finance Training

Dealers need training that’s more than a one-size-fits-all approach. With the help of the Automotive Training Academy, you can boost team performance across your dealership and increase PVR, penetration rates, and CSI scores.

Focused man wearing headphones, working on his laptop in a modern, well-lit home office environment.

Next-Gen online training through Assurant's virtual training platform

Experience the next generation of online training and development through our interactive learning platform, which offers access to 150 self-guided, industry-leading training courses designed for all areas of the dealership.