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Optimize your trade-in and upgrade programs.

As smartphone innovation accelerates, consumers are eager to upgrade, but rising costs often stand in the way. That’s why trade-in and upgrade programs have become essential tools for mobile carriers, cable operators, retailers, and OEMs looking to drive demand and deliver greater value.

Assurant’s point-of-sale software combines real-time analytics with deep market insights to help partners deliver the right offer at the right time. With smarter pricing and personalized promotions, you can increase customer satisfaction, drive brand loyalty, and capture more market share.

Partner with Assurant to turn upgrades into growth.

 

 

Company Statistics

Assurant Trade-in and Upgrade program essentials

 

 

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Seamless

Comprehensive platform with end-to-end solutions

Assurant’s trade-in platform integrates seamlessly across retail, online, and mobile channels, offering the industry’s most comprehensive device catalog with over 10,000 SKUs.

With embedded diagnostics, real-time updates, and fraud prevention, it ensures efficient and secure processing. From pricing and promotions to financial settlement, we deliver end-to-end support while providing insights into environmental impact.

A.com / CL

Data-driven

Pricing intelligence that maximizes trade-in performance

Assurant’s proprietary pricing engine uses machine learning and real-time benchmarking across thousands of SKUs to keep your trade-in and upgrade programs competitive and profitable. We deliver actionable insights so you can optimize offers, boost margins, and stay ahead of market shifts. Smarter data. Stronger results.

A.com / CL

Integrated

Trade-in promotion strategy

Assurant’s Unified Promo Engine seamlessly integrates carrier and OEM offers into your program, automates eligibility checks, and maximizes trade-in values for your customers.

With real-time API capabilities, we automatically apply the optimal combination of carrier, OEM, and retailer credits, simplifying the process, maximizing customer satisfaction, and enhancing your trade-in program’s performance.

Make smarter decisions rooted in data

Device IQ

Assurant’s Device IQ provides your team with proprietary market insights and pricing data to help you optimize the economics of trade-ins and upgrades. The subscription-based SaaS platform leverages over a million data points, includes fully automated feeds from dozens of the top programs globally, has a robust catalog of devices, and provides access to historical ASP trends.

Carbon IQ℠

Thousands of organizations globally are pledging to be at net-zero carbon emissions by 2050, including many in the wireless industry. Carbon IQSM uses science-based data to provide insights to end-to-end device lifecycle carbon footprints for new and refurbished mobile devices giving carriers and MSOs enhanced visibility of the carbon footprint from their device ecosystem.

A.com / F&S Award

Frost & Sullivan Award 2024

"The company’s ability to tailor solutions according to customer needs, competitive product pricing, technology-led approach, established operational model, extensive use of AI and machine learning (ML), and brand recognition set it apart in this industry.” 

 - Vikrant Gandhi 

    Vice President, Research at Frost & Sullivan

Latest mobile trade-in and upgrade industry reports

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2025 Annual Report

Consumers received a record $6.4 billion, 5G devices dominated, and device ages hit new highs.

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Q3 2025 Report

Third consecutive record-breaking quarter: Q3 2025 trade-in value hits $1.59 billion

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Q2 2025 Report

$1.34 Billion Back to Consumers: Trade-In Programs Have Their Strongest Q2 on Record.

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Q1 2025 Report

The total amount of money returned to consumers this past quarter showed an increase of approximately 40% compared to Q1 2024. 

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Ready to speak to one of our trade-in and upgrade experts?

Discover how Assurant can help you add value to customers while also supporting your sustainability goals. 

Get in touch

Modular components of our end-to-end lifecycle management solutions

Our Device Care Centers

We repair, replace, and repurpose devices using intelligent robotics, automation, and the perfect amount of human touch.

Asset Value Recovery Solutions

Tap into the powerful revenue opportunities of the secondary market through our established global distribution network.

CPO Solutions

Assurant’s Certified Pre-Owned solutions provide first-rate sustainable devices at exceptional speed and lower cost.

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