Mobile and the Connected World
How to overcome the top 5 protection plan objections in retail
Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.
As the retail market accelerates its shift toward creating more lifetime value for customers, protection and support are becoming dominant pieces of the puzzle. In a 2023 study by Assurant, ~32% of U.S. consumers said they're interested in buying extended warranties. That number increased to ~50% across younger generations who value budget protection and peace of mind. The protection, repair, and trade-in programs that help make that ecosystem sustainable and affordable are evolving to deliver seamless, omnichannel customer experiences that build loyalty and drive retention.
With 40 years as a market leader in appliances and electronics protection, we're the #1 provider of extended service contracts in the U.S. and Latin America. We got to the top spot by driving point-of-sale and aftermarket attachment rates with fast, flexible integrations across digital and in-person channels, performance-focused training and marketing support for field teams, and unparalleled customer support. Our human expertise and patent-pending tech work together to deploy new programs, optimize existing performance, and improve NPS based on your program goals.
Mobile and the Connected World
How to overcome the top 5 protection plan objections in retail
Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.
174 Million
1,700+
4.8/5.0
300 Million
customers served around the world
$100 Million+
invested in disruptive start-ups
174 Million
1,700+
4.8/5.0
300 Million
customers served around the world
$100 Million+
invested in disruptive start-ups
Mobile
Mobile and multi-device protection programs, sustainable trade-in and upgrade solutions, tech support, and other value-added services that increase lifetime customer value
Cable
Multi-device, Connected Home and mobile protection programs, sustainable trade-in and upgrade solutions, tech support, and other value-added services that increase lifetime customer value
Mobile and the Connected World
Unlock smarter selling with actionable data
See how Assurant Performance Impact IQ℠ helped a retailer boost protection sales and store performance with actionable data insights. Download the case study.
Mobile and the Connected World
How to overcome the top 5 protection plan objections in retail
Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.
Mobile and the Connected World
$1.34 Billion Back to Consumers: Trade-In Programs Have Their Strongest Q2 on Record
Assurant’s latest Mobile Trade-In and Upgrade Industry Trends report reveals a mix of familiar patterns and new milestones, painting a picture of a maturing upgrade cycle and strong trade-ins.