Mobile and the Connected World
The 4 tech personas every marketer should know
Explore four tech personas and learn how to build trust, tailor messaging, and drive adoption in a rapidly evolving digital landscape.
Drive More Lifetime Customer Value
As the retail market accelerates its shift toward creating more lifetime value for customers, protection and support are becoming dominant pieces of the puzzle. In a 2023 study by Assurant, ~32% of U.S. consumers said they're interested in buying extended warranties. That number increased to ~50% across younger generations who value budget protection and peace of mind. The protection, repair, and trade-in programs that help make that ecosystem sustainable and affordable are evolving to deliver seamless, omnichannel customer experiences that build loyalty and drive retention.
With 40 years as a market leader in appliances and electronics protection, we're the #1 provider of extended service contracts in the U.S. and Latin America. We got to the top spot by driving point-of-sale and aftermarket attachment rates with fast, flexible integrations across digital and in-person channels, performance-focused training and marketing support for field teams, and unparalleled customer support. Our human expertise and patent-pending tech work together to deploy new programs, optimize existing performance, and improve NPS based on your program goals.
