Mobile and the Connected World
The 4 tech personas every marketer should know
Explore four tech personas and learn how to build trust, tailor messaging, and drive adoption in a rapidly evolving digital landscape.
As the retail market accelerates its shift toward creating more lifetime value for customers, protection and support are becoming dominant pieces of the puzzle. In a 2023 study by Assurant, ~32% of U.S. consumers said they're interested in buying extended warranties. That number increased to ~50% across younger generations who value budget protection and peace of mind. The protection, repair, and trade-in programs that help make that ecosystem sustainable and affordable are evolving to deliver seamless, omnichannel customer experiences that build loyalty and drive retention.
With 40 years as a market leader in appliances and electronics protection, we're the #1 provider of extended service contracts in the U.S. and Latin America. We got to the top spot by driving point-of-sale and aftermarket attachment rates with fast, flexible integrations across digital and in-person channels, performance-focused training and marketing support for field teams, and unparalleled customer support. Our human expertise and patent-pending tech work together to deploy new programs, optimize existing performance, and improve NPS based on your program goals.
Mobile and the Connected World
The 4 tech personas every marketer should know
Explore four tech personas and learn how to build trust, tailor messaging, and drive adoption in a rapidly evolving digital landscape.
174 Million
1,700+
4.8/5.0
300 Million
customers served around the world
$100 Million+
invested in disruptive start-ups
174 Million
1,700+
4.8/5.0
300 Million
customers served around the world
$100 Million+
invested in disruptive start-ups
Mobile
Mobile and multi-device protection programs, sustainable trade-in and upgrade solutions, tech support, and other value-added services that increase lifetime customer value
Cable
Multi-device, Connected Home and mobile protection programs, sustainable trade-in and upgrade solutions, tech support, and other value-added services that increase lifetime customer value
Mobile and the Connected World
The 4 tech personas every marketer should know
Explore four tech personas and learn how to build trust, tailor messaging, and drive adoption in a rapidly evolving digital landscape.
Mobile and the Connected World
Call Center Excellence: 4 Case Studies on Customer Experience & Operational Success
Explore 4 Assurant case studies on improving call center performance. Learn strategies for customer experience, efficiency, scalability, and continuity.
Mobile and the Connected World
Q1 2025 Mobile Trade-In and Upgrade Data Trends Review
Our Trade-In and Upgrade Data Trends Review highlights some interesting movements in the industry during the first quarter of this year.