What will drive the next era of telecom bundling?

The traditional bundling playbook can only take telecom providers so far.

Pricing, promotions, and network performance remain important. But, as home internet and wireless/mobile services increasingly come together under one relationship, providers have an opportunity to rethink what makes consumers choose a bundle and what makes that relationship last.

Assurant’s latest consumer research points to some of the forces shaping those decisions, including the role trust plays in bundling adoption and the life changes that can prompt consumers to reconsider their services.

In this on-demand webinar, leaders from Assurant, Xfinity, and Spectrum bring those consumer insights together with real-world industry perspectives to explore the next era of telecom convergence.

Watch the webinar to explore:

• Where and when the greatest opportunities exist to drive home internet and wireless bundling
• What gives consumers the confidence to deepen their relationship with a provider
• How providers can create value that extends beyond price
• What evolving consumer expectations could mean for adoption and long-term growth

Meet the speakers

Eduardo Arthur
Senior Vice President, Connected Living U.S., Assurant
Eduardo Arthur leads Assurant's MSO & Broadband Solutions business. Here, he shares insights from the company's latest consumer research on bundling adoption and customer lifetime value.

Dimitry Cohen
Vice President, Converged Ecosystems, Xfinity
Dimitry Cohen leads Converged Ecosystems at Xfinity. In this webinar, he assesses how connected experiences are evolving as home internet and wireless come together.

Giovanni De Choudens
Group Vice President, Mobile Products, Spectrum
Giovanni De Choudens leads Mobile Products at Spectrum. Here, he shares his perspective on how changing consumer expectations are influencing mobile and convergence strategies.

Go deeper into the research behind the discussion

The webinar is just one part of the story. Explore “Telecom convergence: What drives bundling adoption and lifetime value” for a deeper look at the consumer behaviors influencing home internet and wireless bundling, from adoption and trust to timing and long-term value.

Download the ebook