Telecom convergence research and consumer insights

Only 22% of consumers currently bundle their home internet and wireless services. Yet 41% of nonbundlers remain open to bundling under the right conditions. That disconnect raises important questions for providers: What drives bundling adoption? And what turns bundled customers into long-term, high-value relationships?

Based on Assurant's bundling and convergence study, “Telecom convergence: What drives bundling adoption and lifetime value” explores the consumer behaviors shaping adoption, retention, and long-term customer value. It brings those findings together into a research-backed framework for understanding convergence growth and the factors that influence consumer decisions across the customer lifecycle.

In this ebook, you'll learn:

• How existing customer relationships shape convergence opportunities
• Why trust matters more than price when consumers evaluate bundles
• The life events that create the greatest opportunity for bundling
• How premium benefits reshape bundle value and increase willingness to pay

Download “Telecom convergence: What drives bundling adoption and lifetime value” to discover the consumer insights behind convergence adoption, stronger customer relationships, and long-term growth.