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Topic: Trade-in and Upgrade

Article
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How to overcome the top 5 protection plan objections in retail

Use real customer data and proven sales strategies to overcome common objections to extended service contracts and boost attach rates.

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$1.34 Billion Back to Consumers: Trade-In Programs Have Their Strongest Q2 on Record

Assurant’s latest Mobile Trade-In and Upgrade Industry Trends report reveals a mix of familiar patterns and new milestones, painting a picture of a maturing upgrade cycle and strong trade-ins.

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Article
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The Tech Sentiment Index: Understanding consumer tech attitudes

Discover what the Tech Sentiment Index reveals about consumer trust, AI, affordability, and how to build more human-centric tech experiences.

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Article
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The 4 tech personas every marketer should know

Explore four tech personas and learn how to build trust, tailor messaging, and drive adoption in a rapidly evolving digital landscape.

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Q1 2025 Mobile Trade-In and Upgrade Data Trends Review

Our Trade-In and Upgrade Data Trends Review highlights some interesting movements in the industry during the first quarter of this year.

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eBook
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Advancing Sustainability: Embracing the Circular Economy in the Mobile Device Industry

E-waste is a significant issue, with over 60 million metric tons discarded in 2024. Our eBook discusses initiatives for the mobile device industry to support a circular economy, reducing environmental impact and extending device lifecycles.

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