Where Digital Retailing Fits Into the Customer Journey

Over the last several years, Assurant has conducted multiple nationwide studies to understand car buying trends before and during COVID-19. We've created a series of research reports, including this one, to share the results with you as we work together to evolve your omnichannel strategy and improve performance.

Exclusive Assurant Research Outlines:

  • 6 key steps in the car buying journey & what buyers need from you during each step
  • Most desired marketing materials and how consumers respond to them
  • Ways to respond to customer needs to increase the likelihood of closing the F&I deal
  • Why mobile needs to be a part of your omnichannel strategy
  • The post-sale opportunity you may not be thinking of