APEX: Embedded Insurance, APIs, and More

Embed Assurant's protection, support and expertise into your customer experience


Connected solutions for the connected world

As a Fortune 500 company, Assurant is an expert at creating products and services that help you attract customers and create lasting loyalty. The Assurant Product Experience Exchange (APEX) is how we do that digitally. From protecting mobile devices and other smart products to managing claims or trade-ins and upgrades, APEX makes it easy to integrate our solutions through APIs, branded websites and widgets.

Digital integration of Assurant's products and services via APEX

What is APEX?

APEX is our global digital delivery platform for Assurant’s products and services. It enables our partners to integrate the right protection, support or service options quickly and easily into their online ecosystem

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Connect Assurant’s systems to your own so you can offer our products together
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Customize a transactional website to offer Assurant’s products under your branding
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Embed the Assurant product and service suite directly into your site

Benefits of APEX

Ultimate Flexibility

Configure solutions to meet the unique needs of your business and your customers. Make product or pricing changes on the fly to take advantage of emerging trends or changing business dynamics. 


Our solutions are ready to go out of the box. Minimize your internal effort and costs while boosting revenue without incremental IT investment or maintenance.


No more waiting months to build and launch your program.  Using our self-service platform, you can be up and running and growing your bottom line in no time.

Try, Then Go

Have your developers try our APIs before integrating them. You can see results immediately and quickly confirm how easy it is to work with and implement our APIs.

More Customers. Deeper Relationships

Attract new customers or expand existing relationships by quickly and easily adding new products and services that will help them get the most from their major purchases and enhance their connected lifestyle.

What Assurant products and services can I deliver to my customers through APEX?

APEX delivers a robust suite of solutions to support the purchases your customers make online, including everything from embedded insurance to tech support and claims management. And, because offering support and protection products at the point of sale increase purchase intent up to 32%1, APEX can help you increase the revenue you generate through digital sales

Insurance and Protection Products

Industry-leading protection for mobile phones, smart home tech, appliances, jewelry  and electronics

Claims Management

Portals for customers to file, track and manage claims from start to finish
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Tech Support

On-demand access to experts and self-service solutions
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Pricing and Analytics

Device valuations, performance assessments and more

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Trade-In Offers

Quotes for used devices and upgrade incentives

Custom integrations tailored to your teams

Our clients include global brands in several industries that trust us to deliver superior products to their customers.

Mobile Companies

Provide point-of-sale protection and support options that convert new mobile customers and drive loyalty with existing ones.


Assurant offers expert help with insurance and add-on services and extended warranties that can boost your bottom line. Your agents sell our insurance policies while we take care of the back end.

Multi-service providers

Increase revenues and drive customer acquisition by offering consumers the peace of mind that you're prepared to help them overcome new technology frustrations.


Offering product support and protection is critical to keeping the connected world running smoothly, and APEX makes it easy and secure.

Can I really trust APEX to help me improve my customer experience? Yes!

We’re not asking you to take our word at face value. We’ve got the numbers, and the awards, to back it up.

Our numbers speak volumes

  • 90%+

    of all claims are managed digitally
  • 25 Million

    API calls processed daily
  • 99.95%

    availability for premium network reliability
  • 90%+

    of all claims are managed digitally
  • 25 Million

    API calls processed daily
  • 99.95%

    availability for premium network reliability

A few of our recent tech awards

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Ward’s 50

Ward’s Top 50 P&C Company for 11 years running
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2021 Gold Stevie Award

Best Use of Technology in Customer Service in the Financial Services Industries
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The Wealthies

#1 Innovation in New Technology Applications
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2021 Silver Stevie Award

Sales & Customer Service

Ready to talk to us about APEX?

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1 Assurant Connected Decade Study, 2021.