Assurant’s digital sales offerings help dealers optimize their customer experience and get their digital processes in sync with instore sales.

NEW YORK, Oct. 12, 2021 – Assurant, Inc. (NYSE: AIZ), a global provider of lifestyle and housing solutions that support, protect, and connect major consumer purchases like automobiles, today announced the launch of several new digital retailing offerings for dealerships. The suite of products and services will help dealerships learn and implement industry omnichannel selling best practices – how to easily create a customized sales process for the entire dealership from online to in-store, develop the best journeys for consumers, effectively incorporate the sale of F&I products, while building loyalty.

Together with Assurant’s in-house experts from the Automotive Training Academy, Customer Experience, Consumer Research, Marketing, and Sales Optimization, these tools will help take the omnichannel selling experience to the next level and enable dealers to focus on the methods that matter most to consumers leading to better returns for dealers.

“For years Assurant has been helping our partners in mobile and retail optimize their sales of protection products to provide the best customer experience both online and in-store,” said Assurant Global Automotive Senior Vice President of Global Transformation, Martin Jenns. “As automotive consumers begin to shift more of their experience online, Assurant is focused on helping dealers create a strong, omnichannel presence for their customers, so they can continue seeing the same profit margins, regardless of where the sales process begins, long into the future.”

Assurant’s 360-degree approach to omnichannel sales includes:

  • Dealer client access to Assurant’s online, self-service F&I Digital Success Builder portal, containing research, templates, and other tools that allow dealers to easily integrate omnichannel best-practices into their dealership.
  • An initial Digital Retailing Survey conducted by the Automotive Training Academy to help dealers evaluate where they are in the omnichannel experience and how to optimize the process.
  • The Digital Retailing Blueprint, a customized in-store program focused on digital retailing strategy, development, and training for the entire dealership by our experts at the Automotive Training Academy by Assurant

“Everyone knows consumers are more informed than ever before, when visiting the dealership,” said Dave Worrall, Vice President of Training and Digital Learning Transformation with the Automotive Training Academy. “Our omnichannel sales approach will help dealers rethink their online and in-person customer experience and understand exactly where they need to pivot to ensure customers can seamlessly move through the sales funnel, culminating with a satisfying, efficient and headache-free experience.”

It’s in a dealer’s bottom-line interest to have the most impactful information not only about the car, but F&I offerings as well. These offerings will help dealers stay up to date with the latest tools, technology, and consumer expectations.

To see everything included in the new 360-degree, omnichannel sales optimization suite from Assurant, visit:

About Assurant Global Automotive 
Assurant, Inc. (NYSE: AIZ) is a leading global solutions provider in the automobile industry for manufacturers, large group and independent dealers, agents, third-party administrators, financial institutions, insurance providers, and vehicle technology companies. Assurant Global Automotive helps drivers protect their vehicles and avoid costly repair. With over 50 years of industry experience, Assurant is trusted by and works with nine of the top ten global automotive manufacturers serving over 50 million consumers in 17 countries. Providing innovative solutions like vehicle service contracts, performance management and training, participation options, ancillary products, guaranteed asset protection, and more, Assurant Global Automotive helps clients grow and thrive.

About Assurant
Assurant, Inc. (NYSE: AIZ) is a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases. Anticipating the evolving needs of consumers, Assurant partners with the world’s leading brands to develop innovative products and services and to deliver an enhanced customer experience. A Fortune 500 company with a presence in 21 countries, Assurant offers mobile device solutions; extended service contracts; vehicle protection services; renters insurance and lender-placed homeowners insurance. The Assurant Foundation strengthens communities by supporting charitable partners that help protect where people live and can thrive, connect with local resources, inspire inclusion and prepare leaders of the future.

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Media Contacts: 

Andrew DeChellis
(305) 253-2244 x 4035083
[email protected]