We hear it from our clients all the time — customers expect more today than ever before. We decided to ask consumers about it. Our research validated what we thought – consumers admit to expecting more from companies than ever before. In fact, 88% of consumers expect their experience with the companies they use to keep getting better in the future.
What makes things more interesting, is that consumer expectations are not only affected by companies in the same industry, but companies for all industries. 83% of consumers think best-in-class experiences raises their expectations for all companies.
We also asked some questions to learn more about customer experience throughout the buyer journey. See the infographic below to find out where the greatest opportunity is to improve for customers so you can build competitive advantage.