Launching Complementary Standalone Protection and Service Membership

How Assurant Helped a Multibillion-Dollar Retailer Expand Protection and Service for Consumer Electronics, Appliances, and Mobile Devices

THE CHALLENGE

One of the largest retailers in France wanted to offer a standalone protection product that would complement its tiered membership service program. At the same time, Assurant identified an opportunity to expand its service and repair strategy for hundreds of stores across the country.