2026 certified pre-owned devices research report

Download the 2026 certified pre-owned devices consumer research report

The certified pre-owned smartphone market continues to evolve as consumer expectations shift beyond affordability toward trust, quality, and purchase confidence. For carriers, retailers, and mobile device partners, understanding what drives consumer decision-making has become essential to building successful CPO programs.

Assurant's 2026 certified pre-owned devices consumer research report examines the attitudes, behaviors, and expectations shaping today's CPO market. Based on research conducted among more than 1,200 U.S. smartphone owners, the report explores how consumers evaluate certified pre-owned devices, what influences purchase decisions, and where new growth opportunities are emerging.

In this report, you'll learn:

• How consumer expectations are reshaping the CPO market, from adoption trends to the growing importance of trust
• What influences purchase decisions, including pricing, certification, warranties, battery health, and the overall ownership experience
• Where opportunities exist for carriers and retailers to strengthen loyalty, retention, and long-term growth
• What the latest consumer research reveals about the future of certified pre-owned smartphones and the next phase of the CPO market

Whether you're refining an existing certified pre-owned strategy or evaluating new opportunities, this report provides practical insights to help align your programs with changing consumer expectations and strengthen long-term business performance.

Download the report to explore the latest certified pre-owned smartphone research and discover what's driving the next phase of market growth.