a man in a suit and tie

Dwayne Wiggins

Vice President of ATA

Dwayne Wiggins began his automotive career as a salesman in 1988 at a Houston-area dealership and worked his way into various management positions. Throughout his retail career, he has received numerous sales awards, including multiple Chevrolet Legion of Leaders and Chevrolet Truck Honor Club awards, Mazda's Presidents Guild award, and the Houston Auto Show Salesman of the Year Award. For the past 15 years, Dwayne has been an invaluable member of the Automotive Training Academy team, a division of American Financial & Automotive Services, Inc.

Dwayne is a four-time recipient of the American Financial Trainer of the Year award and is dedicated to enhancing the skills and knowledge of everyone he works with. Dwayne is currently the F&I University Development Manager for American Financial, and his focus is to bring F&I departments into the next era. To achieve this, he relies on his 31 years of personal experience and the numerous years of experience of the American Financial development team.

When Dwayne is not teaching class, he is heavily involved with multiple state dealer associations. He has written numerous articles that have appeared in various automotive publications, including F&I and Showroom, NCADA Flashes, MTADA News Bulletin, GMMDA Sparkplug, and TADA's Dealers' Choice Magazine. In addition, Dwayne has been selected as a breakout session presenter for several previous NCADA Executive Forums.

Dwayne has dedicated his career to assisting dealerships in providing the best F&I experience for their customers. Dwayne’s automotive success comes from seeing each day as not only an opportunity to teach, but also an opportunity to learn. He believes that, regardless of your experience level, success comes when you are always open to learning more.

When not working, he and his wife of 30 years can be found fishing and traveling to visit their two sons.