Sensors now stitch together whole swathes of our economy - even those industries not traditionally defined in terms of technology. Innovation is pushing out in all directions to measure, automate, or augment every aspect of our waking, and even our sleeping lives. The frontier of progress extends as far as human ingenuity, but that progress will move at the whim of consumer needs and fears. In this report our research shows a fascinating mix of satisfaction, optimism, and fear.
Key Report Themes:
Consumers are very aware of nearly every category of connected technologies.
Bluetooth door locks had the lowest awareness - still over 85%.
However, adoption rates vary widely by category according to different demographic traits.
5% of U.S. consumers comprise a “super buyer” segment that is disproportionately responsible for purchases of connected technology products. Among other characteristics, this segment of consumers is younger, wealthier, and reports higher levels of personal wellbeing than consumers in the four other segments identified.
There is good evidence that value-added services can help overcome consumer reticence.
61% of those who are considering a purchase of a connected technology product would be more likely to buy it given longer warranties, on-demand tech support, or insurance.
For the connected ecosystem to continue flourishing, it is essential that companies proactively address consumer fears.
The more connected consumers are, the happier they are. However, 8% of consumers are "more likely to feel anxiety about relying on connected devices for everyday tasks" as a result of negative headlines about security and privacy risks.