a man in a suit smiling

George Booth

National Trainer

George’s career in the automotive industry started in 2001 at Hendrick Chevrolet in Kansas City. After receiving his bachelor’s degree in Business Administration and MBA at Northwest Missouri State University, he started his role as a Finance Manager. Since the start of his automotive career, George has moved into several positions including Finance Director, New Vehicle Director, Used Vehicle Director, General Sales Manager and General Manager. He remained in each role for multiple years across three different dealerships. George’s dedication to his team and dealership allowed him to be recognized as a Hendrick EPPIE Top Gun Producer for three consecutive years. He also graduated from the Hendrick General Manager Training Program.

George’s expertise in multiple areas of the dealership and the guidance he has provided to his stores led him into his current role as a National Training Consultant with the Automotive Training Academy by Assurant. This has allowed him to spread his knowledge and skills to several dealerships and lead them to success.