Assurant Executor

Enabling Advisors to Deliver Added Value and Build “Next Generation” Relationships through Identity Theft Protection

Launch of online self-serve solution takes guess work out of settling an estate for executors and families


NEW YORK, Sept. 8, 2020 - Assurant, Inc. (NYSE: AIZ), an industry leader in senior lifestyle protection, has launched Assurant Executor Assist, an intuitive online solution that helps reduce the time and effort needed for executors to settle an estate, while offering protection against identity fraud after the passing of a loved one.

Assurant is partnering with ProtectHeir, an innovator in safeguarding estates against deceased identity theft, to design a consumer-friendly service that offers competitive advantages to registered investment advisors (RIAs).

“Assurant Executor Assist, powered by ProtectHeir, enables advisors to position themselves as the go-to solution provider in the estate planning process, while providing valuable opportunities to build relationships with inheritors as part of the wealth transfer process,” said Fernand LeBlanc/VP, Global Strategy and Innovation, Assurant Preneed. “Advisors will be able to offer more value to executors and differentiate themselves in a challenging market.”

In addition to step-by-step guidance, checklists and reminders, Executor Assist provides personalized pre-filled forms, specific to each individual, and addressed to the appropriate contacts at key businesses and the government. This includes credit bureaus, banks, credit card companies, departments of motor vehicles, and the U.S. Social Security Administration among others to help executors save weeks of work settling an estate, while also protecting the deceased’s personal information against fraud.

Known as “ghosting,” deceased identity theft affects an estimated 2.5 million Americans per year and severely complicates and delays estate settlement. After death, the deceased’s personal ID information is at risk of being compromised and used to fraudulently open accounts, access financial assets, file fake tax returns, obtain driver’s licenses and other illegal activities. Executor Assist helps an executor to notify organizations about the passing of a loved one quickly, greatly reducing the risk of deceased identity theft and saving the executor valuable time and effort.

Executor Assist has also been named as a finalist in both the Cyber Security and Innovation categories for’s 2020 industry awards program. 

For more information on Assurant Executor Assist, please visit


About Assurant

Assurant, Inc. (NYSE: AIZ) is a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases. Anticipating the evolving needs of consumers, Assurant partners with the world’s leading brands to develop innovative products and services and to deliver an enhanced customer experience. A Fortune 500 company with a presence in 21 countries, Assurant offers mobile device solutions; extended service contracts; vehicle protection services; pre-funded funeral insurance; renters insurance; lender-placed insurance products; and other specialty products. The Assurant Foundation strengthens communities by supporting charitable partners that help protect where people live and can thrive, connect with local resources, inspire inclusion and prepare leaders of the future.

Learn more at or on Twitter @AssurantNews.


About ProtectHeir

ProtectHeir, founded by credit industry executives with over 35 years of experience in true name fraud and identity theft prevention, leads the industry in estate fraud protection services. ProtectHeir's automated solutions help consumers, families, and executors easily navigate through the difficult process of estate settlement, saving them time and money, while minimizing the chance of settlement delays due to fraud.


Media Contacts:

Andy Mus
Director, External Communications

Hampton Switzer
Founding Partner