As more agents continue increasing their private flood written premium to offer policyholders higher coverage and increased flexibility, you need an innovative partner with the financial stability to support your business over the long term. That’s where Assurant comes in. As a Fortune 500 company with a history of market evolution, we’re leading the charge to solve today’s flood market challenges so you can build tomorrow’s book of business.

Private flood products need to be backed by a company that will be there to support the policyholders after a catastrophic event.

Flood Market ChallengeAssurant's Solution

Recent Changes to the NFIP continue to increase the complexity of the program

20 question application process backed by responsible risk modeling

The NFIP rate changes and surcharges have created financial challenges for homeowners

Risk-based policy with no NFIP surcharges or reserve fund, making it competitive and less expensive

Private flood carriers with unclear underwriting guidelines and time-consuming process

Trasnsparent eligibility criteria and easy-to-use quoting system with a coverage decision in only 4 seconds

Private flood products need to be backed by a company that will be there to support the policyholders after a catastrophic event

Financial stability of a Fortune 500 company with expert risk management practices

Assurant Primary Flood

Our private residential flood product was strategically engineered to provide higher coverage, stronger competitive advantages and a better customer experience than other flood insurance products on the market. The result includes:

  • 15% savings, on average, for eligible properties
  • FlexCash: optional add-on for up to $10,000 in discretionary funds paid before a claim is processed
  • Building coverage limit: $800,000
  • Elevation certificate optional; proprietary Assurant geospatial technology can be used to determine the elevation difference
  • Contents Coverage Limit: $250,000
  • Easy-to-use online quoting system
  • Food Spoilage: $500/policy
  • 20 question application with easy transfer to NFIP quoting for ineligible properties

EZ Flood

To ensure you have options, we also offer the EZ Flood private residential flood product.


Compare Private Residential Flood to the NFIP

Assurant Primary FloodNFIPEZ Flood
Underwriting Questions 20 60+ 12
Elevation Certificate Requirements No Yes No
Photos Required No Yes No
$25 Primary Home Surcharge No Yes No
$250 Secondary Home Surcharge No Yes No
Reserve Fund Assessment Fee No Yes No
Max Building Coverage Limit $800,000 $250,000 $750,000
Max Contents Coverage Limit $250,000 $100,000 $200,000
Deductibles $1250/$1500/$2000 $2,000/$5,000/$10,000 $2,000/$5,000
Flood Zones A and V zones All zones
Waiting Period Waiting period waived for NFIP-to-private or private-to-private rollovers; 14 days in other cases 30 days 15 days
Ground Collapse Coverage Yes No Yes
Optional Coverages FlexCash – up to $10,000 in discretionary funds to cover travel and hotel expenses or other incurred costs; paid out before claim is processed No Additional living expenses, food spoilage and swimming pool cleanup
Claims Handling Flood certified claims professionals with priority speed Flood certified claims professionals Flood certified claims professionals
Lender Accepted Yes Yes Yes