As more agents continue increasing their private flood written premium to offer policyholders higher coverage and increased flexibility, you need an innovative partner with the financial stability to support your business over the long term. That’s where Assurant comes in. As a Fortune 500 company with a history of market evolution, we’re leading the charge to solve today’s flood market challenges so you can build tomorrow’s book of business.


Flood Market Challenge


 Assurant's Solution


Recent Changes to the NFIP continue to increase the complexity of the program

20 question application process backed by responsible risk modeling


The NFIP rate changes and surcharges have created financial challenges for homeowners

Risk-based policy with no NFIP surcharges or reserve fund, making it competitive and less expensive


Private flood carriers with unclear underwriting guidelines and time-consuming process

Trasnsparent eligibility criteria and easy-to-use quoting system with a coverage decision in only 4 seconds


Private flood products need to be backed by a company that will be there to support the policyholders after a catastrophic event

Financial stability of a Fortune 500 company with expert risk management practices


Assurant Primary Flood

Our private residential flood product was strategically engineered to provide higher coverage, stronger competitive advantages and a better customer experience than other flood insurance products on the market. The result includes:
  • 15% savings, on average, for eligible properties
  • FlexCash: optional add-on for up to $10,000 in discretionary funds paid before a claim is processed
  • Building coverage limit: $800,000
  • Elevation certificate optional; proprietary Assurant geospatial technology can be used to determine the elevation difference
  • Contents Coverage Limit: $250,000
  • Easy-to-use online quoting system
  • Food Spoilage: $500/policy
  • 20 question application with easy transfer to NFIP quoting for ineligible properties

EZ Flood

To ensure you have options, we also offer the EZ Flood private residential flood product.


Compare Private Residential Flood to the NFIP


  Assurant Primary Flood  NFIP  EZ Flood
Underwriting Questions  20  60+  12
Elevation Certificate Requirements  No  Yes  No
Photos Required  No  Yes  No
$25 Primary Home Surcharge  No  Yes  No
$250 Secondary Home Surcharge  No  Yes  No
Reserve Fund Assessment Fee  No  Yes  No
Max Building Coverage Limit  $800,000  $250,000  $750,000
Max Contents Coverage Limit  $250,000  $100,000  $200,000
Deductibles  $1250/$1500/$2000 $2,000/$5,000/$10,000  $2,000/$5,000
Flood Zones  A and V zones  All zones  A zone
Waiting Period  Waiting period waived for NFIP-to-private or private-to-private rollovers; 14 days in other cases  30 days  15 days
Ground Collapse Coverage  Yes  No  Yes
Optional Coverages  FlexCash – up to $10,000 in discretionary funds to cover travel and hotel expenses or other incurred costs; paid out before claim is processed  No  Additional living expenses, food spoilage and swimming pool cleanup
Claims Handling  Flood certified claims professionals with priority speed  Flood certified claims professionals  Flood certified claims professionals
Lender Accepted  Yes  Yes  Yes