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Topic: Car Buying Journey

Inside the Dealership: Department Roles in a Digital Experience

Omnichannel selling is evolving. At Assurant, we use research studies, ongoing industry events and our work with dealerships to help the dealership understand roles in omnichannel process and how to positively contribute to PVR and profitability goals.

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Insider Tip for F&I Selling: The 4 Key Elements of Focus Groups

In this tip for increasing F&I sales at your dealership, Ty Viger, Regional Vice President at Assurant Dealer Services, walks through the importance of focus groups.

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image of hands using laptop looking at an image of a car

Will Online Car Shopping Be the New Normal After COVID-19?

COVID-19 has digitized almost every shopping experience — and car-buying is no different. Read our insights on what car buyers now expect of their experience.

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female car dealer with clipboard in hand standing in front of car

How Dealers Are Combating Current Labor Market Conditions

Read about how to create a supportive environment in a volatile automotive labor market.

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White electric vehicle plugged into its charger with blurred background

Here's Why Electric Vehicles are Taking the Global Stage

Electric vehicles are getting a new wave of attention, and validly so. As consumer demand for EV continues to grow, new considerations and innovations are entering the auto industry.

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Woman test driving car with mask on

All Roads Lead to the Test Drive: Automotive Customer Experience in the Connected Decade

While the car buying process is becoming more digital, our research shows that buyers won't replace everything with a digital process, especially the coveted test drive.

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